Cookies Used on the Pocket website

The Pocket website uses three categories of cookies:

Necessary cookies

These cookies are essential for our website to function and support our business. They cannot be disabled. For instance, we use them to manage your login state, and our advertising partners use them to display ads and track impressions and clicks. You can configure your browser to block or receive alerts about these cookies, but it may impact the proper functioning of certain site features. These cookies do not store personally identifiable information, and unless targeting cookies are enabled, ads remain non-personalized.

Analytics cookies

We place these cookies on your device to help us understand user engagement with our website and product. For example, we utilize Google Analytics and other tools to identify popular Pocket webpages. These cookies are also used to remember your account preferences and language settings.

Targeting cookies

Some Pocket webpages feature ads. If you opt-in, Pocket's advertising partners will deploy targeting cookies on your device to personalize the ads you see here and on other websites.

If you play a YouTube video on Pocket and consent to targeting cookies, YouTube may also place cookies on your device for personalization purposes.

Common questions

Why does Pocket seek confirmation for cookie choices?

Pocket employs cookies to perform actions such as remembering your login details, language preferences, measuring site performance, and other functions. Some of Pocket's advertising partners use cookies on Pocket Discover pages to track ad impressions and clicks.

When you choose to allow targeting cookies, these partners will also set targeting cookies on your device to personalize ads on Pocket and other websites. If you decline targeting cookies, ads will not be personalized.

By default, Pocket sets necessary and analytics cookies while disabling targeting cookies until you provide consent. You can always decide to enable or disable analytics and targeting cookies on Pocket using the Cookie Preferences tool. To access this tool, click the Cookie preferences link in Pocket's website footer.

What information does Pocket share with advertisers for targeting cookies?

Pocket does not share personal information with advertisers, regardless of whether you allow our advertising partners to set targeting cookies or not. Accepting targeting cookies enhances ad personalization on Pocket and other websites.

For more information on how Pocket handles user data, please see this article.

If I don't allow targeting cookies, will it remove ads from Pocket's website?

Disabling targeting cookies will not remove advertisements from Pocket's website. To completely eliminate ads, Pocket users can subscribe to Pocket Premium, which offers an ad-free experience on Pocket's website and includes additional features.

How can I view and manage cookies allowed on Pocket's website?

You can manage your cookie settings by accessing the Cookie Preferences tool through the link in Pocket's website footer.

This tool is also available in our privacy policy and within your Privacy Controls center if you're an account holder.