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The latest version of Firefox is handling Amizon Prime differently (the entire Amizon UI is different); specifically, Prime video no longer functions.

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  • Last reply by TauSeti

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Attempting to play a Trailer, Firefox presens the following message:

The address wasn’t understood

Firefox doesn’t know how to open this address, because one of the following protocols (aiv) isn’t associated with any program or is not allowed in this context.

   You might need to install other software to open this address.
Attempting to play a Trailer, Firefox presens the following message: The address wasn’t understood Firefox doesn’t know how to open this address, because one of the following protocols (aiv) isn’t associated with any program or is not allowed in this context. You might need to install other software to open this address.

Chosen solution

Hmm, I haven't heard of an aiv: protocol. Can you give a sample link to a page with a trailer that causes this issue?


If a site is generally known to work in Firefox, these are general suggestions to try when it stops working normally:

Double-check content blockers: Firefox's Tracking Protection feature and extensions that counter ads and tracking may break websites that weren't built to operate normally without the blocked components.

Do you see a shield icon toward the left end of the address bar, near the lock icon? More info on managing the Tracking Protection feature in this article: What happened to Tracking Protection?.

Extensions such as Adblock Plus, Blur, Disconnect, Ghostery, NoScript, Privacy Badger, uBlock Origin or uMatrix should provide toolbar buttons to manage blocked content in a page. There may or may not be a number on the icon indicating the number of blocked items; you may need to click the button to see what's going on and test whether you need to make an exception for this site.

Cache and Cookies: When you have a problem with one particular site, a good "first thing to try" is clearing your Firefox cache and deleting your saved cookies for the site.

(1) Clear Firefox's Cache

See: How to clear the Firefox cache

If you have a large hard drive, this might take a few minutes.

(2) Remove the site's cookies (save any pending work first). While viewing a page on the site, try either:

  • right-click (on Mac Ctrl+click) a blank area of the page and choose View Page Info > Security > "Clear Cookies and Site Data"
  • (menu bar) Tools > Page Info > Security > "Clear Cookies and Site Data"
  • click the padlock or "i" icon in the address bar, then the ">" button, then More Information, and finally the "Clear Cookies and Site Data" button

In the dialog that opens, you will see one or more matches to the current address so you can remove the site's cookies individually without affecting other sites.

Then try reloading the page. Does that help?

Testing in Firefox's Safe Mode: In its Safe Mode, Firefox temporarily deactivates extensions, hardware acceleration, and some other advanced features to help you assess whether these are causing the problem.

If Firefox is not running: Hold down the option/alt key when starting Firefox. (On Windows, hold down the Shift key instead of the option/alt key.)

If Firefox is running: You can restart Firefox in Safe Mode using either:

  • "3-bar" menu button > "?" Help > Restart with Add-ons Disabled
  • (menu bar) Help menu > Restart with Add-ons Disabled

and OK the restart.

Both scenarios: A small dialog should appear. Click "Start in Safe Mode" (not Refresh).

Any improvement?

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Chosen Solution

Hmm, I haven't heard of an aiv: protocol. Can you give a sample link to a page with a trailer that causes this issue?


If a site is generally known to work in Firefox, these are general suggestions to try when it stops working normally:

Double-check content blockers: Firefox's Tracking Protection feature and extensions that counter ads and tracking may break websites that weren't built to operate normally without the blocked components.

Do you see a shield icon toward the left end of the address bar, near the lock icon? More info on managing the Tracking Protection feature in this article: What happened to Tracking Protection?.

Extensions such as Adblock Plus, Blur, Disconnect, Ghostery, NoScript, Privacy Badger, uBlock Origin or uMatrix should provide toolbar buttons to manage blocked content in a page. There may or may not be a number on the icon indicating the number of blocked items; you may need to click the button to see what's going on and test whether you need to make an exception for this site.

Cache and Cookies: When you have a problem with one particular site, a good "first thing to try" is clearing your Firefox cache and deleting your saved cookies for the site.

(1) Clear Firefox's Cache

See: How to clear the Firefox cache

If you have a large hard drive, this might take a few minutes.

(2) Remove the site's cookies (save any pending work first). While viewing a page on the site, try either:

  • right-click (on Mac Ctrl+click) a blank area of the page and choose View Page Info > Security > "Clear Cookies and Site Data"
  • (menu bar) Tools > Page Info > Security > "Clear Cookies and Site Data"
  • click the padlock or "i" icon in the address bar, then the ">" button, then More Information, and finally the "Clear Cookies and Site Data" button

In the dialog that opens, you will see one or more matches to the current address so you can remove the site's cookies individually without affecting other sites.

Then try reloading the page. Does that help?

Testing in Firefox's Safe Mode: In its Safe Mode, Firefox temporarily deactivates extensions, hardware acceleration, and some other advanced features to help you assess whether these are causing the problem.

If Firefox is not running: Hold down the option/alt key when starting Firefox. (On Windows, hold down the Shift key instead of the option/alt key.)

If Firefox is running: You can restart Firefox in Safe Mode using either:

  • "3-bar" menu button > "?" Help > Restart with Add-ons Disabled
  • (menu bar) Help menu > Restart with Add-ons Disabled

and OK the restart.

Both scenarios: A small dialog should appear. Click "Start in Safe Mode" (not Refresh).

Any improvement?

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Interesting. Disabling the AdBlockers did not help but "Clear Cookies and Site Data" did! Thank you! I have never seen this behavior before; you learn something new every day!

Thank you!!!! Hank