Emails don't fit screen
Hi guys, Could you please help? The problem I have is that some emails don't fit the screen. I use Gmail. So in some emails the right half of the email is not possible to view at all, while in others I can scroll to the right and see the right half. As I said, it doesn't happen to all emails, but quite a lot. Very annoying! Please help!
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By JENNY KNIZNER published JANUARY 26, 2014 EST READ TIME: 8 MIN How to Optimize Email Content for Any Screen Size three screens-showing optimized contentEmail has been, and still remains, a top marketing channel. As mobile usage has grown in virtually every other aspect of the web, so too has it affected email content.
For example, over a six-month period in 2012, Litmus reported an 80 percent increase in email opens on mobile devices. It has also been found that 80.3 percent of mobile users do not tolerate or engage with email content that is not optimized for mobile viewing (up from 69.7 percent the previous year). Yet, many companies are failing to adapt to this changing consumer behavior. According to the eConsultancy report, just one-quarter optimize their emails for mobile, and only 6 percent integrate mobile marketing into their overall email marketing plans.
A major challenge to mobile email content optimization is a lack of mobile email standards. To those experienced in standard HTML email design, this does not come as a surprise. HTML email remains a journey back in time to the early days of web development. Layouts must be arranged with tables due to the outdated HTML rendering engines of some email clients, and CSS must be applied inline as many email clients will completely disregard any style declarations made in the <head> section of the document. But this doesn’t mean that there aren’t at least some updated guidelines for getting your brand’s email content viewed on mobile devices.
Before planning, writing, designing, or sending your next email, review these considerations for design, content, and campaign optimization strategies to improve user experience — regardless of their screen size.
Hii
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