Its hard to explain really but I will try my best. Google gathers information over time. Then lets say I search for an apple on Google. The big apple might come up based on my previous information that was collected. Now try the same search in Australia and something like the small apple will come up based on the previous information obtained by a different user. Thus we are been manipulated by Google. I see a big apple, you see a small apple. Reflections do no lead you forward but stop you from moving ::if you know what I mean;;.