Where would you start if you were trying to make this webpage load faster? Site: http://wisheschoice.com/ It is JavaScript heavy because the goal was a one-page layout with light-boxed checkout. The hosting platform creates some limitations in the server side code department. If there's a Flash or JavaScript banner that anyone knows of that looks as nice, is XML-driven, and actually takes advantage of parallel downloads, please let me know. I chose to pre-load the bunch of 250px images that appear in our Flash gallery to take advantage of parallel downloads, which our Flash banner of choice doesn't take advantage of. Apart from that though, in the Firefox Firebug NET tab I see: 1. Initial wisheschoice.com request takes 6.75s. This seems high. I wonder if I could start reducing it by packaging up most of the JavaScript into external files. 2. To reduce our massive number of images I could replace the white background with grey borders with some kind of rounded border instead of dedicating an image for each background. 3. Facebook, addthis.com, and google-analytics.com downloads take about 7s, and put the rest of the page load on hold. Problem being, they wait for the onLoad event to fire I believe. I'm not sure what else to use as the event trigger, but I probably shouldn't have to resort to something else. 4. I'm not entirely sure which hostnames to keep, and which ones to host on our server to optimize our DNS to parallel download ratio.